Core Values

Our promise is to help you Live your best

To fulfill this promise to our members, team members and guests, we subscribe to five guiding principles:

People First. We live by the Golden Rule. We value respect, honesty and integrity. We genuinely care about people.

Consistent Excellence. We hold ourselves to the highest standards of quality in everything we do. We strive to exceed the expectations of our members, guests and the community in every interaction.

Continuous Improvement. We are always looking for better ways to do things. We actively seek opportunities to learn, grow and improve the quality of our services and delivery. We never rest in our efforts to build a better organization.

Have Fun. We love what we do. We celebrate our successes. We see every day as an opportunity to share our enthusiasm, passion and positive outlook with everyone we serve.

Community. We take an active role in our community. We are good corporate citizens. We give back by dedicating time, energy and resources to make a difference in the lives of others.